About Us

About Us

Grandma Beauty is a Canadian-based beauty brand created through the collaboration of two independent creative agencies — BAAgency and VacantStudio.

The soul of Grandma Beauty is a blend of cultures, stories, and contradictions — much like the world we live in today.
Our emotional foundation draws from the raw honesty and deep warmth of Eastern European grandmothers, who are known not just for their nurturing spirit but also for their fierce, uncompromising love. They are figures of resilience, teaching generations to care, to be strong, and to live authentically.

Our aesthetic vision is inspired by the timeless elegance of London’s aristocratic culture — a world where refinement, subtlety, and quality matter more than noise. Here, beauty is not shouted; it’s lived quietly and gracefully.

At the same time, we are proudly based in Canada, a country that embraces diversity, freedom of expression, and innovation. The spirit of openness, inclusion, and authenticity that defines Canadian identity is at the core of how we operate. Our American audience further inspires us to think boldly, challenge traditions, and speak directly — balancing heritage with fearless reinvention.

This cultural fusion — Eastern European heart, British elegance, Canadian authenticity, and American boldness — defines Grandma Beauty.

We create our own products with careful precision, drawing on the rituals and wisdom passed down through generations, while designing them for modern life. Alongside our original creations, we thoughtfully curate a selection of products from trusted partners, selected for their authenticity, quality, and spirit.

Our content reflects this layered approach. On our website, you’ll find a calm, refined space focused on providing trustworthy information and a seamless experience. In contrast, our social media — particularly platforms like TikTok — is where we let our rebellious, playful side show: embracing humor, real moments, and the raw, sometimes chaotic beauty of being human.
Because beauty isn’t one-dimensional — and neither are we.

Grandma Beauty believes that real beauty lives at the intersection of care, imperfection, and confidence.
We believe in products that work, stories that matter, and communities that are built not on illusions, but on trust and shared emotion.

Thank you for being part of the Grandma Beauty journey — where cultures meet, traditions evolve, and beauty finally feels real.